In 1846, Francesco Peroni established the first Peroni brewery in Vigevano. By 1864, the demand was so high that Francesco’s son, Giovanni, built a second brewery in Rome. In the 1950s, Birra Peroni started its phenomenal growth, and among italian beer brands, soon became the biggest Italian brewery. It was under the leadership of Giovanni’s nephew, Carlo, that our brand, Peroni Nastro Azzurro, was created in 1963. Brewed with the same flair and attention to detail through three generations of master brewers, Peroni Nastro Azzurro uses only the finest ingredients, including our exclusive Nostrano dell’Isola maize. This delivers a crisp and refreshing beer with a delicate balance of bitterness, citrus and spicy aromatic notes, combined with a fast and clean finish. The citrus aroma is subtle, yet captivating. During production, we use the highest quality hops (Saaz-Saaz and Hallertau Magnum) that give the italian beer its distinctive yet balanced aroma, which is light on the palate. When it comes to self-expression, effortless style and flair, nobody does it better or more naturally than the Italians. Peroni beer has a big personality — bold, spirited, authentically Italian, and effortlessly stylish. With a clean refreshing taste, it’s the perfect beer for when you’re relaxing at home, enjoying an informal night with friends or celebrating for any kind of special occasion.