Heirloom snacks. Real cheddar cheese. Baked, not fried. Our Story: We love the deliciously crispy, cheesy taste of cheese crunchies! But once we started paying attention to the ingredients in the fluorescent ones we all know, we didn't feel good about eating or sharing them, so we decided to make our own. Using our heirloom corn, real cheddar cheese, and color that comes from paprika, we bake (not fry!) our cheese crunchies to perfection, creating the most irresistibly crunchy and cheesy snack! So go ahead, keep munching. We hope you love them as much as we do! -Jen Jeff Teresa. We love heirloom! Like all heirlooms - cherished items passed down from generation to generation - our heirloom seeds are simply the best of the best, hand selected by our family farmers. While there's no strict cut off, most heirlooms have been around for at least 100 years. Grown sustainably and never genetically modified, these precious seeds are the not-so-secret ingredient that makes Pipcorn so irresistible!